• The sales volume of excavators in August 2018 is expected to reach 11,588 units, and the update de
Issuing time:2018-09-17 16:09
Off-season is not light, season out of stock. It has become a synonym for the sales market of excavators in the first half of 2018. Driven by the national infrastructure policy and the demand for equipment upgrading, the sales volume of excavators this year has ushered in a big explosion. According to the statistical data of mining machinery branch of China construction machinery industry association, the 25 host manufacturing enterprises included in the statistics of the branch from January to August, 2018, sold 142,834 units in total, with a year-on-year increase of 56.2%. Among them, 11,588 units of various types of machinery were sold in August, with a year-on-year increase of 33.0%. The market sales volume presents the obvious growth tendency.
Sales chart of excavators from January to August 2018
Since entering the July, the present situation of the excavator sales into one machine is hard to find, "I used to buy excavator, only need to prepare a thirty percent down payment, to the city of several excavators agents to literally pick and then pay the money to pick up the goods, but recently I consult this several agents, have been told to pay the deposit, to fetch the goods or wait in line." An excavator user once expressed to the reporter.
These market conditions are enough to prove that the first half of 2018 market hot! Next, take a look at the number of excavators sold in the first seven months of 2018.
Comparison of excavator sales between January to July 2018 and January to July 2017
Market share of Chinese and foreign brand excavators in 2018
First of all, it can be seen from the data statistics that from January to July 2018, the sales volume of domestic brands, Japanese brands, European and American brands and Korean brands were 69858, 20811, 23478 and 15913, respectively, with market shares of 54.0%, 16.0%, 18.0% and 12.0% respectively. Sany, xugong and caterpillar remain in the top three. Seen from the brand pattern in the past three years, the market is basically stable, and domestic brands still occupy half of the market sales share.
Figure of export sales volume of excavators from January to July 2018
Proportion of large, medium and small excavator exports from January to July 2018
From January to July 2018, the export proportion of large, medium and small excavators is the only way for the development of domestic excavator enterprises. At present, the domestic brand excavator in the brand, quality, sales and other aspects have become mature. In the case of domestic investment gradually entering the new normal, various brand excavator manufacturers will set their sights on the overseas market. At the beginning of 2000, the main domestic enterprises have already carried on the layout in the overseas market, and has obtained the rapid development. From January to July 2018, 10,683 excavators were exported, among which about 3,000 excavators were exported from small, medium and large excavators, 5,483 excavators and 2,100 excavators respectively. Year-over-year growth was about 118 percent.
Comparison of regional sales from January to July 2018
From the perspective of sales region, the sales volume of mining machinery in the eastern, central and western regions from January to July in 2018 were 38,513, 38,006 and 43,973 sets respectively, with year-on-year increases of 60.0%, 60.9% and 46.0% respectively. Among them, the sales volume of jiangsu, shandong, anhui, hunan, hubei, henan, sichuan and guizhou all exceeded 5000 units, accounting for more than 5% in 32 provinces and cities.
Top 10 brands in sales volume from January to July 2018
In terms of the sales performance of single model, in the first half of the year, the sales volume of sany sy75c-10 was far ahead with more than 5,500 units, and the top ten models accounted for five sany models, two XCMG models, one each from doushan, caterpillar and shandong lingong. The best-selling products of each brand are as follows: sany sy75c-10, XCMG XE60D, caterpillar 305.5E2, doosan dx55-9c and shandong lingong E660F.
Analysis of excavator market:
Investment in the first seven months of 2018 grew 5.5 per cent year-on-year, the slowest pace since 1992, but excavator sales rose 58.7 per cent in the same period. Sales of excavators peaked in 2011 and then began to decline until the middle of 2017. However, investment growth remained sluggish. Therefore, I personally believe that the booming sales of excavators in the past two years is more due to the upgrading of equipment and the implementation of national environmental protection policies.
According to the survey conducted by zhiresearch, the renewal demand of excavator equipment in 2016 was 46,840 units, and the sales volume of excavator in that year was 73,390 units, accounting for more than 60% of the total. In 2017, the renewal demand was 61,891 units. It is expected that the renewal demand will rise to 81,536 units in 2018, 102,310 units in 2019 and 145,532 units in 2020. Along with the national environmental policy, the road mobile diesel engine emission standard has been performed by the third stage, does not conform to the specifications of the excavator is bound to be eliminated, not only that, some construction sites are stated explicitly emissions do not meet the three standards of road engineering vehicles shall not enter, this also reflected from the side sales during the period of 2009 to 2011 excavator has begun to gradually enter the elimination period. According to the research report released by zhiyan consulting, most of the "state one/state two" excavators in the market are expected to be eliminated in 2018. Therefore, in the future, the construction machinery market will be favored by strict environmental protection policies. Suppose the life of the excavator and loader is 10 years, and 40% of the machines in the first three years are eliminated, that is, the machines that need to be replaced, and the remaining 60% continue to work normally, and all machines in the earlier years are eliminated. In the future, the proportion of renewal demand is expected to increase significantly. According to preliminary estimation, the proportion of renewal demand for excavators is expected to reach 45% to 48% in 2018 and 50% in 2019.
The above speculation is not difficult to launch, mining machinery sales in the second half of the year will also maintain the trend of growth, but sales growth does not represent the excavator market hot, at this time of the user has been different from the user in 2009 to 2011, more will not appear "the person selling leek also to operate the excavator situation! , so, the user that experienced trough period is more rational on excavator choose and buy! Mining machinery industry in the future will be more walk more steadily, the product homogeneity of today, the enterprise will not blindly pursue output only, which will continue to improve technology content for segmentation so as to achieve the transformation and upgrading, the new four modernizations (electric, snatched, intelligent, sharing) will be the trend of construction machinery manufacturers to pursue, and the popularity of intelligent is Paramount! (warning: some data are slightly different, please understand.)